09 Dec brenda
Brenda has been a coach specializing in senior executive leadership development for more than 30 years. She is known especially for her work with officers facing large new responsibilities at the enterprise level. She often works with non-traditional leaders who were originally trained in other arenas like law, medicine, engineering or media production.. or those never really trained at all, just natural leaders. She helps these officers learn to lead organizational units amid the complexities of global, multi-functional, multi- cultural organizations. She has also founded and run 3 successful start-ups and understands first-hand the difficulty of stewarding small organizations. Brenda is also interested in non-profits and the educational sphere. She has coached extensively with leaders from universities, charter schools and charities.
Brenda was educated at USC and the Harvard Business School where she earned an BA. Early in her career she worked at BM, Booz Allen and Hamilton (a strategic consulting firm) and Audience Studies, a marketing research company which tested TV programs and movies. Next, she spent almost a decade teaching, primarily in the Business School at Georgetown University in Washington DC. ere she began her coaching practice working with government leaders and International Development executives from organizations like CARE and UNICEF.
After Georgetown, Brenda spent the next decade running organizations, first as a non-profit leader herself and later as an officer in several small companies, including a start-up. The last of these was an international organization providing high-end leadership development for CEOs of large companies where she was responsible for the U.S. operation.
The most recent chapter of Brenda’s career has been focused specifically on coaching and career development for senior officers. She started this period as head of the os Angeles office of a boutique consulting firm specializing in executive career development, Janotta Bray, which was bought by a larger firm in the same field, Right Management. At Right Brenda became the Senior Vice President responsible for the executive practice in the western U.S. Right was eventually purchased by an even larger international firm, the Manpower Group, where, with the blessing of Right’s U.S. leadership, Brenda took the western region’s senior executive consulting team out of the company and formed Eddy Associates. Right Management then out-sourced to Eddy Associates the practice that Brenda had previously managed. Brenda has now been head of Eddy Associates for more than a decade. er recent clients include NASA’s et Propulsion Laboratory (JPL), HBO, Disney and Fox, Loyola Marymount University and Farmers Insurance. She loves coaching and the chance to work with the truly exceptional people that it provides.