By O'Reilly

The time period "Web 2.0" has began to develop into the new new label slapped on websites to lead them to "cool". As such, the phrases became just a little muddled so far as what it truly skill. on account that O'Reilly got here up with the time period, might be you need to return to that resource to find what internet 2.0 quite capacity. John Musser (with Tim O'Reilly and the O'Reilly Radar staff) does simply that during the O'Reilly Radar file internet 2.0 ideas and top Practices. i discovered this quite cuts during the hype and confusion...

Contents:
government precis
part 1 - marketplace Drivers of net 2.0: Six Key industry Drivers
part 2 - materials of internet 2.0 good fortune: The 8 middle styles; internet 2.0 styles and Practices speedy Reference
part three - net 2.0 Exemplars: internet 2.0 Profile - Amazon.com; internet 2.0 Profile - Flickr.com
part four - net 2.0 evaluate
Appendix A - internet 2.0 analyzing record
Appendix B - applied sciences of net 2.0
Endnotes

simply because it is a a hundred web page record and never a e-book that is fluffed out to three hundred pages, you're getting middle details distilled all the way down to the necessities. Musser begins out with a precis that explains how the net has replaced when it comes to purposes and utilization, damaged down into 8 middle styles. utilizing actual examples of businesses like MySpace.com, eBay, and so on, he notes how the time of static websites and PC-only entry has passed by the wayside.

part 1 is going into what's using this dramatic swap in considering and interplay. the worldwide nature of shoppers, "always-on" connectivity, and connectivity in every single place are the various forces which are shaping the evolution and course of ways websites need to have interaction with clients. part 2 will get into the beef of the 8 styles, akin to harnessing collective intelligence, "data is the following 'Intel Inside'", and wealthy consumer reviews. all the 8 styles has an outline, merits, top practices, matters & debates, misconceptions, firm 2.0 ideas, and comparable styles. So within the house of six to 8 pages, you get an entire knowing of the way internet 2.0 has replaced the considering at the back of what is vital, in addition to actual examples (good and undesirable) of web sites who've made it occur. i discovered myself pondering websites like Amazon and eBay a lot otherwise, figuring out how they have applied lots of those styles. Their activities have actually revolutionized what the internet is all about.

part three is going extra extensive, interpreting Amazon and Flickr in a case examine structure. Amazon went from internet 1.0 to net 2.0 and discovered alongside the way in which. Flickr all started on the net 2.0 mark and included a lot of the training that used to be happening. back, those stories made me take into consideration my very own paintings and the way it measures as much as those criteria. part four, the evaluate part, is the place you wonder a few questions on the topic of all of the styles. those questions are designed that will help you take into consideration your organization and product by way of internet 2.0 ideas and most sensible practices, and courses you in the direction of the adjustments in considering to help you make the transition to modern day cutting edge practices.

total, i presumed this used to be an excellent learn. Concise, logical, and subsidized up by means of first-class examples. If I have been going to attempt and clarify the entire internet 2.0 phenomenon to somebody, this document is the place i might wish to start...

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Extra info for Web 2.0 Principles and Best Practices (O'Reilly Radar)

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No longer are large marketing budgets needed to get the word out. No longer do you need to build all your e-commerce components in-house. Why? Consider: • Commoditization. Commoditized hardware, bandwidth, and software have driven prices lower by an order of magnitude. • Reuse. Powerful open source software, such as Linux, Apache, MySQL, and PHP (the LAMP stack), combined with large libraries of prebuilt components, have made it practical to create sophisticated web sites on short schedules and shoestring budgets.

Related Patterns • Lightweight Models and Cost-Effective Scalability. Look to lightweight technology models such as REST and RSS to reach a wide base cost effectively. Facilitating outside rather than internal feature development by creating a platform can save money and reduce effort. • Perpetual Beta. In particular, operations as a core competency. Rich User Experiences The static web page is giving way to a new generation of rich Internet applications that have the ability to combine many of the best elements of the desktop and online user experiences.

There are no “Ajax standards” and a proliferation of new toolkits and frameworks introduce design, development, and standardization challenges. • Uncertain impact on web analytics and advertising metrics. New interface techniques have the potential to completely break established models for web site and advertising metrics. What happens to page counts or ad refreshes when the user stays on the same page to perform multiple functions? • Disconnected use: Browser-based applications have yet to fully overcome the challenge of functioning when the computer is offline and without network connectivity.

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