By Frédéric Godart (auth.)

Proposing a entire account of the worldwide type this publication goals to provide type as a social and cultural truth. Drawing on six rules from the undefined, Godart courses the reader throughout the monetary, social and political area of the world's so much glamorous industry.

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Additional info for Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry

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Finally, the third form, imitation, cannot exist without undulation, which is the basis of diffusion mechanisms. Nor can it exist without generation, which provides the elements to be diffused, such as philosophical ideas or a craft practice. The distinctive characteristic of imitation is that it occurs at a distance, both from a spatial perspective and a temporal point of view. It is within this conceptual framework that Tarde developed his theory of fashion. For him, fashion is to be opposed to custom.

37 UNVEILING FASHION Its structure has changed over time, especially in opening up to newcomers as capitalist modes of production and consumption extended across the world, but it retains its role as a way to reduce uncertainty in a market that is inherently unstable. THE FASHION INDUSTRY AND ITS SOCIAL NETWORKS: FROM UPSTREAM SUPPLIERS TO DOWNSTREAM CONSUMERS The market for fashionable goods Fashion has the characteristic of being both an industry and an art. As an industry, it can be represented as a flow of goods that are produced by fashion houses, these firms serving as a collective “interface” between “upstream” suppliers (for example textile makers) and “downstream” customers.

Haute couture as a profession was organized in 1868 around the Chambre syndicale de la confection et de la couture pour dames et enfants (Trade Association of Women’s and Children’s Wear and Couture) which became the Chambre syndicale de la couture parisienne (Trade Association of Parisian Couture) in 1911. In 1973 this trade association (now called Chambre syndicale de la haute couture) was included in the larger ensemble of the Fédération française de la couture, du prêt-à-porter des couturiers et des créateurs de mode (French Federation of Couture, Ready-to-Wear, and Fashion Designers), alongside the Chambre syndicale du prêt-à-porter des couturiers 41 UNVEILING FASHION et des créateurs de mode (Trade Association of Ready-towear and Fashion Designers) and the Chambre syndicale de la mode masculine (Trade Association of Men’s fashion).

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