By G.P. Raju.
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Extra resources for Tourism marketing and management
It employs nearly a fourth more than the people employed in the manufacturing sector in India. The important characteristics of services are: (a) Intagibility, (b) Inseparability, (c) Heterogeneity, (D) Perishability and (e) Ownership. When a student pays tuition fees in a college, he is paying for education which is delivered to him by the teachers. Teaching is an intangible service. When one travels by plane, the benefit which one is deriving is a service (transportation) but it has some tangible aspects such as the particular plane in which one flies.
Theatrical productions, athletic competitions, festivals and other forms of entertainments and amusement were often provided at the sites where spas were located. The spas had bec;ome extremely popular with travellers. Subsequent develo£ment of spas, after their original use for recreational purposes by the Romans, played a big role in the development of pleasure travel in many countries in Europe. Development of various seaside resorts is also linked with the latter half of the eighteenth century, when people started realising the possible curative effects of sea water.
Tourism like all other sectors of production and consumption, suffered the economic consequences of that crisis. As a result of efforts made by governments of industrialised ·and developing countries to keep inflation within acceptable limits, the tourism activity received a boost once again in the principal generating countries. As a consequence, there was a resumption of international travel. Total international tourist arrivals in the year 1975 amounted to about 213 million. The international tourist arrivals in 1976 were estimated at between 218 and 222 million.