By Frank Alvah Parsons
Ql DDQIC JDDC utaac 3ISDC THE FOREWORD The faulty concept as to the that means of artwork and its software tn commercial difficulties, extra relatively within the ads box, is the cause of this booklet. The time period prettiness, usually used as a synonym for A rt, supplies a wholly incorrect influence. images and drawings, rather in colour, usually cross for artwork items while the paintings in them is just too moderate to be detected. paintings is caliber now not mere fabric. I ts components are health and wonder. The winning selection and association of fabrics of any sort needs to take note of this artwork ijuality simply because human intelligence calls for health in issues. an identical person loves and calls for the component of good looks in all items with which he's linked. artwork is a strength and is, consequently, topic to legislation or rules. a data of paintings as a strength in ads capability an information of the rules of healthy association and harmonious colour. those are universal to each box of so-called utilized A rt. This modest attempt isn't really calculated to e.xhaust the topic. it's only a suite of condensed abstracts taken from ten lectures given sooner than the advertisements males sL eague of latest York Citv. I ts goal is to clarify a few ideas of shape and colour, and to use them in particular in a number of the fields of this significant topic. If it proves to the advertiser that Order is heavens first legislations ;to the company guy that caliber, now not volume, counts, and to the general public typically that colour and association, every one speaks its personal language, then it's going to have performed its work.
(Typographical mistakes above are as a result of OCR software program and do not happen within the book.)
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