By Ekaterina Walter, Jessica Gioglio

Awareness is the recent commodity. visible Storytelling is the hot forex.
• Human mind techniques visuals 60,000x quicker than textual content.
• internet posts with visuals force as much as a hundred and eighty% extra engagement than these with out.
• audience spend a hundred% extra time on web content with movies.

Filled with full-color photographs and thought-provoking examples from best businesses, The energy of visible Storytelling explains the right way to develop your enterprise and increase your model via leveraging photographs, video clips, infographics, shows, and different wealthy media. The ebook offers a robust street map for buying begun, whereas inspiring new degrees of creativity inside of agencies of all kinds and sizes.

"This e-book isn't just a whole evaluation of [visual storytelling] yet, most significantly, the most important to doing it correct, a complete correct Hook!"
—Gary Vaynerchuk, New York Times bestselling writer of Crush It! and Jab, Jab, Jab, correct Hook

"A invaluable advisor to figuring out how one can strengthen robust advertising courses utilizing the artwork of visible storytelling."
—Guy Kawasaki, writer of APE: writer, writer, Entrepreneur and previous leader evangelist of Apple

"The strength of visible Storytelling is the recent advertising bible!"
—Nancy Bhagat, vice chairman, international business plan and Campaigns, Intel

"If an image is worthy one thousand phrases, The strength of visible Storytelling is worthy a million."
—Scott Monty, worldwide electronic & Multimedia Communications for Ford Motor Company

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Additional info for The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

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438; Tsai (2007), S. VII; Cobb-Walgren/Ruble/Donthu (1995), S. 35. 155 Vgl. z. B. Stern/Zinkhan/Jaju (2001), S. 202; Kroeber-Riel/Weinberg/Gröppel-Klein (2009), S. 210. 156 Vgl. Chen-Yu/Kincade (2001), S. ; Hsieh/Pan/Setiono (2004), S. 251ff. Zum Teil wird der Begriff Produktimage auch mit dem Begriff Markenimage synonym verwandt. Vgl. z. B. Martineau (1958), S. 49. 157 Vgl. z. B. Keller (1993), S. 3ff. 158 Vgl. z. B. Spector (1961), S. ; Nguyen/LeBlanc (1998), S. ; Nguyen/LeBlanc (2002), S. 242; Gürhan-Canli/Batra (2004), S.

DeCoster/Rohde (1971), S. 654. 179 Im Bereich Marketing wurden zwei Studien identifiziert, welche sich mit dem Image von Vertriebsmitarbeitern beschäftigen. Neben empirischen Arbeiten, die aus intrinsischen, wissenschaftlichen Motiven durchgeführt wurden, gibt es zudem eine Reihe von wissenschaftlichen Studien, deren Durchführung politisch oder durch Lobbyverbände initiiert wurde. 16,7 % der untersuchten Arbeiten können dieser Kategorie zugeordnet werden. Von den 48 untersuchten Arbeiten wird der Begriff Image explizit in 56,3 % der Studien genannt, die übrigen Arbeiten nutzen andere Worte für den Imagebegriff, wie z.

HRG (2007), § 7; Gerhard (2004), S. 116. 126 Streng genommen handelt es sich um ein Dienstleistungsbündel verschiedener Teilleistungen. Vgl. Nietiedt (1996), S. ; Reckenfelderbäumer/Kim (2004), S. 57; Reckenfelderbäumer/Kim (2006), S. 185. Nietiedt (1996) führt aus, dass im Grunde jede Dienstleistung aus verschiedenen Teilleistungen und damit aus einem Leistungsbündel besteht. Vgl. Nietiedt (1996), S. 53f. Dieser Ansicht folgend wird im Rahmen der vorliegenden Arbeit von dem Studium als Dienstleistung und nicht als Dienstleistungsbündel gesprochen.

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