By Al Lieberman
Leisure is now a $500 billion that reaches into each nook of human existence. The leisure advertising Revolution: Bringing the Moguls, the Media, and the Magic to the area profiles that undefined, from movie to print, track to subject matter parks—and indicates precisely how to define and succeed in your industry in state-of-the-art insanely aggressive industry. notice the riding forces, key synergies, new possibilities, and complicated advertising concepts present day most sensible businesses are driving to success... and the right way to create tomorrow's blockbuster houses, beginning at the present time.
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Additional resources for The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
In a six-month period, with the frontrunning design strategy coming from Ivan Chermayeff, the new HarperCollinsPublishers identity (no spaces between words, and surrounded by the fire and water, blue and red logo) was presented, gained approval, and was implemented. Was this a big deal? No, because the team knew exactly what Murdoch wanted. However, the heavy lifting came from the development of an extensive and expensive design manual and the sell-in of the concept to each and every division around the world—the end game of corporate identity.
Yes, there have been mergers, acquisitions, and realignments, but the bottom line is this: Revenues continue to grow in every single area of entertainment, including those for entertainment marketing, as everyone screams for our attention and mediums feed on one another in one great big consumer campaign for brand loyalty. Much of this continued health and phenomenal growth can be traced to the ability of the marketing gurus to understand not only who their audience is, but who it might be. It isn’t enough to simply plug, plug, and re-plug a product to the existing consumer base.
And sports? Baseball felt the fire of the NFL on its tail; the NBA exploded in a mushroom cloud of teams; hockey dipped out of the cold northern climes and into such faraway places as Miami and Dallas; arena football, World Cup soccer, golf, tennis—all of it consumed the American populace until it seemed as though we were surrounded by one great slamma-jamma-smashmouth-empty-thebenches rivalry, fed and watered by the most competitive teams in our society, the ad agencies. And who could have predicted the World Wrestling Foundation, flexing its massive merchandising muscles?