By Rick Jamison, Kathy Schmidt Jamison, Brian Solis

There exists an underlying tendency within the geek international to be skeptical approximately social media, specifically approximately its function in something severe or large. possibly that's merely normal, on condition that your ordinary geek has fine-tuned analytical skills and antennae which are continuously as much as observe snake oil. And but no one, no longer even the geekiest geek, can manage to pay for to disregard the chance and the ability that lies in deploying social media for advertising and marketing know-how, either to geeks and to the remainder of the area. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison discover the more and more very important position that social media performs in know-how advertising efforts. They lucidly proportion the way you, in a tech business plan, research or implementation position, can harness its strength on your corporation. Peppered with actionable knowledge from begin to end, this enlightening e-book kicks off via highlighting a truism that's frequently overlooked--the proven fact that social media has been made attainable basically by way of geek innovation. Geeks have created this designated, robust medium of communique simply as they've got created and enabled each digitally-based kind of artistic expression that makes social media fascinating, enticing and renowned. Geeks are not anything if now not shrewdpermanent. to allow them to quick be delivered to enjoy the worth of whatever which could help them in artistic technical problem-solving, in construction a powerful viewpoint of the large photograph, or to find a extra fascinating position or staff or set of difficulties to paintings with. and that's precisely what social media is; a device that no know-how marketer, geek or non-geek, can find the money for to be with out. during this hooked up age nobody--geeks least of all--can come up with the money for to miss the galvanizing features of social media, all made attainable by means of geek talents, intelligence and perception. exciting and informative, the authors of Social Media Geek-to-Geek very rightly indicate that there's no rulebook or guide or IT division for social media. however the incisive and convenient quantity they've got prepare without doubt comes with regards to filling that hole.

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Dive Deeper Step by step, the shapes in the fog become progressively more discernible. Sifting further into the survey data gathered by the student researchers at Santa Clara University referenced in the introduction, the following insights emerge from those surveyed: • Of those who responded, only 10 percent of DesignCon attendees and zero SNUG participants use Twitter • Although 57 percent have Facebook accounts, most reserve Facebook for personal (not professional) use • LinkedIn has achieved the highest adoption rate among engineers: 63 percent • 59 percent of DesignCon and 53 percent of the surveyed SNUG attendees stated that the proprietary nature of their jobs inhibits their participation in online forums In addition to surveying engineering geeks in the current workforce, the researchers also interviewed a group of twenty-eight electrical engineering majors at the School of Engineering at Santa Clara University.

Of the things you stumble on that you really like, is there a common thread, higher-level principle, or architecture of approach that begins to emerge? In other words, how are you going to think about your social media program? " In this case, the six questions journalists always use to piece together a story might look like this: 40 Chapter 2: Look • Who will you attempt to reach and bring into your conversation? Who are the internal stakeholders? Who's already out there chatting about your products, industry issues, and visions for the future?

Better to join the party as a welcome participant than show up as a gate crasher. Even better, host a great party yourself and invite in all the geeks you can find, get the beer flowing, and then sit back and listen. We all have a lot to learn about these folks. Whom do they trust? How do they communicate? What types of information do they value? Where do they congregate? What lights their fire, or turns them off? The more you know about who "they" are and how they prefer to interact, the potentially smoother your entree into an environment that you didn't define and certainly don't control.

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