By Awadesh Kumar Singh
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Additional resources for Rural Marketing: Indian Perspectives
Table below lists major bio-pesticides players and their products. 5: Major Bio-Pesticides Players and their Products Company l l l l l l l Products Murkumbi Bioagro EID Parry Pest Control of India Ltd. Agriland Biotech Pvt. Ltd. l Tropex Agrochemicals Ganesh Biocontrol Margo Bio-Control Pvt. Ltd. l [Source: Singh (2001), p. ] l l l l l Rakshak, Rakshak Gold, Bio-lure Neemazal Heliscoverpa, Spoodopetra Monitor, Vanguard, Virin-H, Horse-Power, Spectrum Neepex Pheromone Traps, Biokill Ecoderma, Econeem Marketing of Agricultural Inputs 37 MARKETING OF TRACTORS The application of modern technology to various agricultural operations has now come to stay.
MARKETING OF CONSUMABLE INPUTS Marketing of Seeds Historically, the importance of seed has been recognised since the Vedic times for increasing food production and quality. However, organised production of supply of quality seed at the national level started in 1963 as a consequence of the introduction of hybrid technology during 1961-65. The release of high yielding dwarf varieties of wheat and rise by the mid 1960s gave further impetus to the growth of the seed industry. During this period Seed Review Team was constituted and Seeds Act, 1966, was enacted, and National Commission on Agriculture was formed.
With name of ‘Silent Revolution’ a project has been launched in South India to involve directly to the end user - the farmer without making a noise. Trained Farmers Promotional Assistant is another project, launched by Rallis India Ltd. which focusing on promotion of Rallis products. 10 lakh Rallisproduct demonstrations were given. It led to Rallis substantially increased their product sales and sustaining customer’s loyalty. Questions 1. Discuss the case and suggest marketing plan for UP. 2. Analyse the promotional scheme of Rallis India Ltd.