By M. A. ""Andy""" Rao

The writer describes the situation of an that is coming below expanding strain on the earth marketplace and is looking for new ways to the demanding situations coming up. Then, through drawing an analogy to the paradigm shift occurring within the common sciences, he discerns the necessity for product engineering to equally solid apart latest deterministic philosophies. Self-similarity, self-organization and dynamics are the rules from which the producing company of the longer term, perceiving its id as a carrier company, will draw its types. consistent structural improvement and the utmost exploitation of employees capability will offer new methods of using one's personal strengths to most sensible virtue. This perception creates a long term viewpoint for keeping competitiveness within the twenty-first century.

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S. H. Rizvi, and A. K. , pp. 41-99, CRC Press, Boca Raton, FL. Rao, M. A. 2006. Influence of food microstructure on food rheology, in Understanding and Controlling the Microstructure of Complex Foods, ed. D. 1. , Cambridge, UK. (In Press). Rao, M. A. and Steffe, 1. F. 1992. Viscoelastic Properties ofFoods, pp. 1--444. Elsevier Applied Science Publishers, New York. R. 1982. Viscosity-molecular weight relationships, intrinsic chain flexibility and dynamic solution properties of guar galactomannan.

A. 2003. Apparent viscosity and first normal stress of starch dispersions: role of continuous and dispersed phases, and prediction with the Goddard-Miller model. Appl. Rheol. 13(4): 183-190. , Cuvelier, G. and Martinez-Reyes, S. 1984. Xanthangum in various solvent conditions: intrinsic viscosity and flow properties. In Gums and Stabilisers for the Food Industry 2, ed. O. Phillips, DJ. A. Williams, pp. 79-98, Pergamon Press, London. , Doublier, 1. , and Cuvelier, G. 1986. Flow properties of aqueous solutions and dispersions of polysaccharides, in Functional Properties of Food Macromolecules, eds.

Structural and mechanical properties of biopolymer gels. Adv. Polym. , 83: 57-192. Doublier,1. L. 1975. Proprietes rheologiques et caracteristiques macromoleculaires de solutions aqueuses de galactomannanes. Doctoral thesis, Universite Paris VI, France. Fuoss, R. M. and Strauss, U. P. 1948. Polyelectrolytes. II. Poly-4-vinylpyridonium chloride and poly4-vinyl-N-n-butylpyridonium bromide. J. Polym. , 3(2): 246-263. Genovese, D. B. and Rao, M. A. 2003. Apparent viscosity and first normal stress of starch dispersions: role of continuous and dispersed phases, and prediction with the Goddard-Miller model.

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