By Russell W. Belk
Contributions comprise: 'Acculturation of Hispanic university Students', 'Inscribing the private fantasy: The position of Tattoos in Identification', 'Consumer Socialization Revisited', 'On the Symbolic Meanings of Souvenirs for kids' and 'Consumption and the that means of Life'.
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Extra info for Research in Consumer Behavior (Vol. 10)
Zbar, J. (2001). Hispanic teens set urban beat. Advertising Age, 72(26), 6–9. This page intentionally left blank 20 IDENTIFYING GROCERY COUPON-PRONE CUSTOMERS: A HOUSEHOLD DEMOGRAPHICS PERSPECTIVE Andrei Mikhailitchenko and Thomas W. Whipple ABSTRACT The study is focused on exploring demographic characteristics of the target audience of retail grocery stores whose buyer behavior is most responsive to coupon promotions. The demographic variables considered in the paper are age, employment status, and household size.
It becomes an idea that it is more of a reﬂection of who you think you are. , lizard, Snoppy, and Gordian knot) signify his identity crisis. After the death of his wife and grandson, life appeared unpredictable, uncertain, complicated, and sad. The Gordian knot, in particular, represents a problematic complexity; a time in his life when he faced challenging problems relating to identiﬁcation. The death of his wife forced 44 ANNE M. VELLIQUETTE ET AL. a dramatic reﬂection and reevaluation as to who he was, is, and will become.
1999). Size does matter: Analyzing brand-size competition using store level scanner data. Journal of Retailing, 75(1), 59–77. Levedahl, J. W. (1988). Coupon redeemers: Are they better shoppers? Journal of Consumer Affairs, 22(2), 264–284. Lumpkin, J. , & Festervand, T. A. (1988). Purchase information sources of the elderly. Journal of Advertising Research, 27(3), 31–45. Mela, C. , & Bowman, D. (1998). The long-term impact of promotions on consumer stockpiling behavior. Journal of Marketing Research, 35(2), 250–263.