By Tom Hutchison, Paul Allen, Amy Macy
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SoundScan Sales Trends Whereas the RIAA measures units shipped for their annual industry numbers, SoundScan measures actual music sales. In an effort to monitor recorded Sales Trends music sales and determine trends and patterns, the industry in general and SoundScan in particular have come up with a way to measure digital album sales and compare them with music sales in previous years. When SoundScan ﬁrst started tracking digital download sales, the unit of measurement for downloads was the single track, or in cases where the customer purchased the entire album, the unit of measurement was an album.
Educational level is sometimes used to segment markets. Well-educated consumers are likely to spend more time shopping, read more, and are more willing to experiment with new brands and products (Kotler, 1980). 5% 10% 20% 30% 40% 50% 60% 70% 80% Gen de product classes are targeted toward one race over another, including speciﬁc genres of music. 2 Gender comparisons for radio formats. (Source: Arbitron, 2004) Female Male Multivariable Segmentation The process of combining two or more demographic or other variables to further segment the market has proven effective in accurately targeting consumers.
Cookies—Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. The main purpose of cookies is to identify users and possibly prepare customized web pages for them. DMA—Designated marketing area. The geographic area surrounding a city in which the broadcasting stations based in that city account for a greater share of the listening or viewing households than do broadcasting stations based in other nearby cities. geographic segmentation—Dividing the market into different geographical units such as town, cities, states, regions, and countries.