By Roman Egger

Thisbook examines the suggestions of open innovation, crowdsourcing and co-creation from a holistic standpoint and analyzes them contemplating their suitability to the tourism undefined. tools, theories and types are mentioned and tested relating to their sensible applicability in tourism. The bookillustrates the theoretical mechanisms and ideas of Open Innovation, Crowdsourcing and Co-creation with case stories and top practices examples. as well as the medical goal crew, the publication is an invaluable source for managers of the full tourism industry.

First, the e-book provides the theoretical basics and ideas in eleven particular chapters. This foundation is then enriched by means of 3 components with case reports, targeting details, construction and provision respectively. eventually in a concluding half the editors sum up the booklet and provides an outlook at the implications, learnings and destiny views of open innovation, crowdsourcing and collaborative intake within the tourism industry.

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Extra resources for Open Tourism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

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The open innovation revolution. Essentials, roadblocks, and leadership skills. Hoboken, NJ: Wiley. Lohmann, M. (2004). New demand factors in tourism. Presentation at the European tourism forum in Budapest on the 15th October 2004. Menzel, J. (2011). Crowdsourcing: Neue Methode der Innovationsgenerierung in kleinen und mittleren Hotelbetrieben (English: Crowdsourcing: New method of innovation development in small and medium-sized hotels). Saabru¨cken: Verlag Dr. Mu¨ller. , & Ritchie, J. R. (2010).

While Prahalad and Ramaswamy (2004) were among the first to introduce the notion of co-creation. , 2008; Prahalad & Ramaswamy, 2004; Ramaswamy, 2009a, 2009b, 2011; Ramaswamy & Innovation Through Co-creation: Towards an Understanding of Technology. . 21 Gouillart, 2008; Vargo & Lusch, 2004). These studies have analysed the diverse roles of consumers in the consumption, production and interaction with businesses and have added to a more differentiated view of the concept. In contributing to the wider debate on this paradigm, recent work has produced a wealth of terminologies, extending and refining co-creation.

2010). The open innovation revolution. Essentials, roadblocks, and leadership skills. Hoboken, NJ: Wiley. Lohmann, M. (2004). New demand factors in tourism. Presentation at the European tourism forum in Budapest on the 15th October 2004. Menzel, J. (2011). Crowdsourcing: Neue Methode der Innovationsgenerierung in kleinen und mittleren Hotelbetrieben (English: Crowdsourcing: New method of innovation development in small and medium-sized hotels). Saabru¨cken: Verlag Dr. Mu¨ller. , & Ritchie, J. R.

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