By A. Anderson

The inside track media has develop into a key enviornment for staging environmental conflicts. via a number of illuminating examples starting from weather swap to grease spills, Media, setting and the community Society offers a well timed and far-reaching research of the media politics of latest environmental debates.

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The very spotlight of notoriety that comes with celebrity participation may drown out some movement claims and constituents’ (1995: 181–7). Also, a recent study casts some doubt as to their ability to further awareness of environmental issues in the long term. , 2013). The findings suggest that the involvement of celebrities in climate change campaigns does little to increase issue salience – the extent to which people think that the issues are personally important. Images of well-known figures – including Bob Geldof and Richard Branson – tended to be 22 Media, Environment and the Network Society viewed cynically and evoked fairly strong feelings that climate change was unimportant.

And the governments they contend with think social media tools are powerful, too, and are willing to harass, arrest, exile, or kill users in response. (2011) There are two potential issues here: first there is the tendency to isolate social media such as Twitter from the wider technological and social contexts in which it operates and second there is a risk that we simply assume their defining political features rather than base this on empirical research (see Segerberg & Bennett, 2011). Rather than seeing the offline and online worlds as separate it is more accurate to view them as intermeshed.

2 below). With low levels of literacy in the very poor rural areas it is clear that these people do not consider themselves players in the ‘network society’; with the exception of mainly young, male, comparatively wealthy urban-dwellers, they have few means of ‘mass self-communication’. While this may be a somewhat extreme example, digital skills are often low even in high access countries (Fuchs, 2009). 2 Preferred sources of information on these issues 86 Radio 77 Television 32 Newspaper 20 Neighbourhood meetings 15 Local/community radio 15 14 From members of my community 9 Posters, leaflets 9 Street theatre 8 Schools 8 Mobile phone (including SMS) 6 Internet 5 Agricultural extension worker / health worker 3 Public events 2 Religious institutions 1 Film screenings 1 NGOs 1 Don’t know / refused BASE: 2345 0 10 20 30 40 50 Source: Colom and Pradhan (2013: 53).

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