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Additional resources for Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research / Vol. 6.

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SCALE ORIGIN: The scale was developed by Kim, Haley, and Koo (2009). €Along with the other scales used in the main study, this scale was used in a pretest and revised. 780€based on a sample of€400 college students (Kim 2011; Kim, Haley, and Koo€2009). VALIDITY: A variety of evidence was provided by Kim, Haley, and Koo (2009) in support of the scale's unidimensionality and validity (convergent and discriminant). 68 for product and corporate ads, respectively. € REFERENCES: Kim, Sora (2011), personal correspondence.

2001) to measure affect. 79 was reported by Raghubir€and Srivastava (2009) for use of the scale in Study 2. VALIDITY: No evidence of the scale's validity was provided by Raghubir€and Srivastava (2009). COMMENTS: Two Items from this scale along with four other items€were used in Study 3 by Raghubir€and Srivastava (2009) to produce four scales. €Their item composition varied€depending upon the underlying latent factor as well as the amount of money being received ($10 vs. $100). , Joel B. Cohen, John W.

Huston, George Levinger, Evie McClintock, Letitia Anne Peplau, and Donald R. Peterson , eds. H. Freeman and Company. Chaudhuri, Arjun, Mark Ligas (2009), "Consequences of Value in Retail Markets," Journal of Retailing, 85 (3), 406419. Richins, Marsha L. (1997), “Measuring Emotions in the Consumption Experience,” Journal of Consumer Research, 24 (September), 127–46. SCALE ITEMS:1 1. 2. 3. 4. 5. I love this store. I feel good when I shop at this store. I enjoy my visits at this store. This store puts me in a good mood.

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