By Clas Neumann

10 years in the past, within the flourishing surroundings of India’s high-tech urban, Bangalore, SAP Labs used to be tested as small improvement facility. identified to be one of many world’s such a lot promising locations for overseas investments, India is the place SAP AG selected to find what's now their greatest R&D and prone heart outdoor Germany.

The exact 10-year good fortune tale of this association is gifted by way of authors who have been instrumental in constructing company of SAP Labs India and contributed in growing to be it to today’s energy of 4000 employees.

The authors talk about improvement, innovation, and administration options, combining their very own own reports and people of different longtime corporation staff in addition to statements from SAP board individuals, to supply a entire and designated photo of the occasions and reasoning in the back of the enterprise. somebody attracted to realizing the possibilities and demanding situations of undertaking disbursed product improvement on a world scale from India will locate this ebook a useful companion.

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Sample text

One cannot overestimate the value of a strong global brand in the global competition. Large Chinese or Indian companies are cash-rich and they often have products that are successful in global markets, but they still have branding deficiencies. So when they go on an acquisition tour, they often do not go for a special addition to their product portfolio or for a certain technology they need – they are simply trying to acquire a global brand to get on top of the competition. For example, when Tata bought Jaguar, or Lenovo bought the IBM Thinkpad brand.

The Next Expansion Wave – China, Eastern Europe and Israel Labs France and India had proven that SAP is able to globally distribute its engineering and to meet the customer’s expectation and needs, regardless of the location of its engineers. Peter Zencke became a frequent visitor in Bangalore and guided the management during the stormy growth phase. 1 International Locations Strategy 31 burst, France lost a little relevance in terms of a hiring hub, as Germany now was again able to get a sufficient amount of talent.

The Israel Lab has a completely different background. It emerged from a couple of acquisitions which were made in Israel: first Ofek Tech, a specialized vendor of warehouse management software, and later Top Tier, a 32 2 Location Strategy at SAP AG company with a strong portfolio in the area of portal-based applications, which later merged into the SAP offers ‘SAP Portals’ and ‘B1’. As the locations in Israel had no strategic foundations, but basic acquisitions, their integration into SAP’s main engineering hubs was a bit more challenging.

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