By Philip Mayrhofer

Facebook Platform is a sought after instance of an internet-based carrier for which third-party builders can supply small add-on courses, that are also known as functions. The distribution of luck of functions is very skewed. This marketplace constitution with few blockbuster purposes and a long-tail of unpopular ones is usual within the media, leisure and software program industries. Philip Mayrhofer compiled individual-level survey info in addition to an unique panel facts set of fb purposes with a view to study the marketplace for fb purposes intimately. in particular he identifies interdependencies reminiscent of bandwagon results among clients and spillovers among purposes and analyzes whether or not they give a contribution to the focused marketplace constitution. ​

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This is hardly surprising, considering that the first social networking platform along with third-party applications was launched fairly recently, in May 2007. To date, only few notable academic papers have been published that focus on Facebook applications. For example, Nazir et al. (2008) conduct an experiment to analyze the structure of user interactions on Facebook applications. Furthermore, aca- 20 Introduction demic literature that addresses potential success factors for applications is very sparse at this time.

This is a first indication that success of applications (in terms of application usage) is highly skewed and concentrated among few applications. The following analyses are based on this sample. If additional restrictions and reductions are necessary, I describe them in the respective chapter. 55 In the table, I abbreviate as follows: developers (devs), applications (apps), developerapplication-pairs (dev-app-pairs), and observations (obs). 3 Description of the Facebook platform for applications This chapter describes the Facebook platform for applications.

The graph shows that most applications have a gap of five to eight days at least once in the data. There are applications with gaps of up to 20 weeks as well. Those, however, only have very low active usage. At this stage, I exclude applications which have data gaps of more than 14 days. 42 Note that there are applications that exhibit more than 60% and up to over 80% of missing data days. None of these applications, however, exhibit high usage. In the very most cases, the reason for the high value of missing data days is the short total time that an application is in the data.

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