By Walter Wymer
This quantity provides the most up-tp-date theoretical advances within the fields of social advertising and marketing and public healthiness communications. the amount is split in components. half 1 comprises chapters bearing on examine and concept reflecting advancements and contributions to theories that aid enhancing caliber of lifestyles. It contains literature stories, conceptual learn and empirical reviews on social advertising communications, versions to appreciate individual’s dicy behaviors, and the way to enhance social interventions. the second one half emphasizes utilized study, which includes top practices, utilized experiments, and case reviews on social advertising and marketing leading edge practices with implications for caliber of existence.
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1). 2. ‘Water. The Original Cool Drink’ promoted the beneﬁts of water as the drink of ﬁrst choice and targeted a reduction in the consumption of sugar-sweetened beverages. , congratulating the council for the installation of a water drinking facility). Public recognition of stakeholders was critical for building capacity and support at the local level (see Fig. 2). Fig. 1 Example of media coverage to introduce OPAL 38 S. Pettigrew et al. Fig. 2 Example of media coverage for the theme ‘Water. The Original Cool Drink’ 3.
State of the Union Address. Washington, DC: The White House, Ofﬁce of Press Secretary, 27 Jan. pdf. Accessed 14 Nov 2014. , & Peattie, K. (2003). Ready to ﬂy solo? Reducing social marketing’s dependence on commercial marketing theory. Marketing Theory, 3, 365–385. , & Pomerleau, C. (1993). Why some people smoke and others do not: New perspectives. Journal of Consulting and Clinical Psychology, 61(5), 723–731. , & Hertz, A. (2004). Residential exposure to trafﬁc in California and childhood cancer.
Publicity is therefore used as a mechanism to achieve both upstream and downstream program outcomes because of its dual emphasis on individual behavior change and advocacy (Lefebvre 2011). There are high levels of community interest in and concern about child obesity (Pettigrew et al. 2012; Thomas et al. 2014). This makes the issue newsworthy and therefore attractive to media outlets. Of the 377 media mentions that featured OPAL between 2009 and 2013, almost all were favorable (84 %) or neutral (14 %).