By Jay Conrad Levinson, Al Lautenslager

Up to date with clean examples, the most recent innovations and tendencies, new luck tales, and clean, useful advertising behavior for today's aspiring guerrillas, this new version presents dealers with the newest guerrilla advertising instruments and strategies. in precisely 30 chapters and 30 days, recognized agents Jay Conrad Levinson and Al Lautenslager exhibit keen marketers the right way to 0 in on their advertising objectives and maximize their earnings. New agents research from up-to-date real-life examples and luck tales and confirmed primary options, and use day-by-day routines to take their advertising to the subsequent point — eventually expanding gains, slicing expenditures, and gaining new buyers. subject matters exact during this new version contain proximity advertising, concept management, integration of on-line and offline advertising, conversing and occasions, direct electronic mail, personalization, and implementation. With each step, Levinson and Lautenslager supply thorough motion plans to assist aspiring guerrillas remain on course, leaving no excuse for something yet luck.

Show description

Read or Download Guerrilla Marketing in 30 Days PDF

Best marketing books

Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

In a global of switched-off and upset shoppers, the time is correct for a brand new method of speaking with shoppers. ardour Branding is that procedure. concentrated on a passionate dating among model and buyer and the leverage of that zeal as a way to create price for all enthusiastic about the connection, ardour Branding could be a good way to force model expertise at a fragment of the price of conventional ads, relatively for manufacturers that do not take pleasure in excessive emotional affinity with clients.

Introduction to Marketing Concepts

Written in a straight forward option to make sure the info is on the market, advent to advertising and marketing thoughts is ultimate to scholars which are confronted with time-pressures but have to achieve a complete realizing of the most suggestions of selling. The authors concentration simply at the issues which are had to be capable of comprehend the speculation, with no the entanglement of extra details.

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

Learn the way you should use the innovative five-step advertising method that helped Microsoft, NBC common, and IBM in attaining double-digit raises in revenues. "When HP makes use of the Voice of the buyer technique, our campaign effects enhance dramatically: reaction charges enhance 3X to 10x, revenues elevate 2x or extra, and we will spend a long way much less to get nice effects.

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

"What Ryan Levesque has performed is provide the paintings and the technological know-how at the back of realizing precisely what your customers wish. .. after which offering it through an exceptionally potent revenues procedure. purchase this publication and positioned the formulation to paintings on your company - the implications communicate for themselves. " - Jeff Walker, number one manhattan occasions bestselling writer of "Launch""I am going to place the bright recommendation Ryan provides in Askto paintings instantly.

Additional resources for Guerrilla Marketing in 30 Days

Example text

1). 2. ‘Water. The Original Cool Drink’ promoted the benefits of water as the drink of first choice and targeted a reduction in the consumption of sugar-sweetened beverages. , congratulating the council for the installation of a water drinking facility). Public recognition of stakeholders was critical for building capacity and support at the local level (see Fig. 2). Fig. 1 Example of media coverage to introduce OPAL 38 S. Pettigrew et al. Fig. 2 Example of media coverage for the theme ‘Water. The Original Cool Drink’ 3.

State of the Union Address. Washington, DC: The White House, Office of Press Secretary, 27 Jan. pdf. Accessed 14 Nov 2014. , & Peattie, K. (2003). Ready to fly solo? Reducing social marketing’s dependence on commercial marketing theory. Marketing Theory, 3, 365–385. , & Pomerleau, C. (1993). Why some people smoke and others do not: New perspectives. Journal of Consulting and Clinical Psychology, 61(5), 723–731. , & Hertz, A. (2004). Residential exposure to traffic in California and childhood cancer.

Publicity is therefore used as a mechanism to achieve both upstream and downstream program outcomes because of its dual emphasis on individual behavior change and advocacy (Lefebvre 2011). There are high levels of community interest in and concern about child obesity (Pettigrew et al. 2012; Thomas et al. 2014). This makes the issue newsworthy and therefore attractive to media outlets. Of the 377 media mentions that featured OPAL between 2009 and 2013, almost all were favorable (84 %) or neutral (14 %).

Download PDF sample

Rated 4.10 of 5 – based on 17 votes