By Vincenzo Morabito

This publication provides and discusses the most strategic and organizational demanding situations posed via large info and analytics in a fashion appropriate to either practitioners and students. the 1st a part of the e-book analyzes strategic concerns with regards to the becoming relevance of massive info and analytics for aggressive virtue, that is additionally brought on by empowerment of actions similar to customer profiling, marketplace segmentation, and improvement of latest service or product. special attention can be given to the strategic impression of huge facts and analytics on innovation in domain names resembling govt and schooling and to important Data-driven company types. the second one a part of the publication addresses the influence of massive facts and analytics on administration and firms, targeting demanding situations for governance, assessment, and alter administration, whereas the concluding half reports genuine examples of huge facts and analytics innovation on the international point. The textual content is supported via informative illustrations and case experiences, in order that practitioners can use the ebook as a toolbox to enhance figuring out and take advantage of company possibilities on the topic of enormous facts and analytics.

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1–10. : The era of open innovation. MIT Sloan Manag. Rev. : Predicting the Present with trends. Econ. Rec. : After delays, project datasphere rolls out. com/2014/04/09/afterdelays-project-datasphere-rolls-out/ (2014). : Data scientist: the sexiest job of the 21st century. Harv. Bus. Rev. : IBM’s watson unit invests in fluid, eyes personal shopping applications. http://www. com/ibms-watson-unit-invests-in-fluid-eyes-personal-shopping-applications7000028580/ (2014). : Information technology and business-level strategy: toward an integrated theoretical perspective.

They promise an “always-on, always-aware, always-connected, always-controllable” (Paharia 2013) machine-to-machine coordinated world. This will affect almost every aspect of infrastructure as we know it. Such technologies will turn mundane everyday things into novel offerings. Commuting, for example, may change dramatically over the next few decades. Your future car may be more of a driverless taxi you pay for on demand. 3 The Role of Big Data on Gaining Dynamic Competitive Advantage 9 technology allows cars to communicate with other cars and the road infrastructure in a safe way, and, of course, self-regulate their own green energy consumption and storage as they will most like run by solar or hydrogen power (Neiger 2014; Griggs 2014).

Point of Attention: Adopting big data and big data analytics does not translate into competitive advantage as such. You need to have a clear strategy, in the face of anticipated competition from copycats, whether to protect your advantage or to utilize next generation technologies to better adapt in changing market conditions. Groupon invests in serving its most profitable market better. Taking advantage of its large customer base, it has now invested in real-time, location-based services to match customers’ position with nearby deals and offers.

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