By Florian Danmayr

Currently, a brand new capability paragon of fundraising and financing, particularly crowd investment (CF) draws loads of awareness. essentially, CF is an open demand capital, in general through the web, the place the specified crusade could be evaluated and financially supported through a wide team of people, the gang. The matchmaking approach among crusade creators and strength traders is principally tested through a standardized CF platform (CFP). medical discourse on CF remains to be nascent, in view that present experiences and papers concentrate on the potential for CF and its easy rules. Florian Danmayr addresses crowd investment systems as item of his research and contributes to the physique of literature by way of bettering wisdom at the composition of the CFP market.

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0 could be identified as a necessity to the evolution of crowdsourcing. 0 is mandatory for companies to accomplish that. (Kleemann et al. 2008) According to Lee et al. 0 enables anyone to create content (user generated content) and upload it. Table 2 shows a categorization of different crowdsourcing types. This should help to align crowdfunding into its superior paradigm. Type of Crowdsourcing Description Participation of consumers in product de- Companies ask for comments and suggesvelopment and configuration tions on current and future products Product design Companies ask to develop a whole new product from A to Z Competitive bids on specifically defined Companies ask to give a solution to untasks or problems solved problems Permanent open calls Companies ask for any new information or documentation Community reporting Same as before apart that the work is done by a known community instead Product rating by consumers and consumer Companies ask for product reviews and profiling opinions for other users to see Customer-to-customer support Companies ask customers to help other customers and use it for consumer knowledge and product design Table 2: Different types of crowdsourcing Source: Author, adapted from Lee et al.

Not only possible future financial gains, but sharing values and perceiving emotional rewards drive the success of crowdfunding. If profit maximisation as a goal is rare now, other factors have to be discovered. (De Buysere et al. 2012) Building on the prior work of Belleflame et al. (2010), Gerber et al. (2012) are showing additional motivational factors for the use of web based crowdfunding. Though they have excluded equity based crowdfunding platforms in their sample, the preliminary findings of the study (shown in Table 7) contribute further insight why creators and funders participate in the process of crowdfunding via the internet.

As a mediator it is the purpose of a platform to satisfy motivational needs of both sides, creators and funders. Suggesting that the platform design influences motivation, it is crucial for providers to consider the following findings to ensure broader participation and encourage a variety of projects to get out into the world. (Gerber et al. 2012a) Though different types of crowdfunding may correspond to slightly different target groups, they all are to a certain level motivated intrinsic. (De Buysere et al.

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